Abstract
During the mid-1990s, Shell’s decision to dispose of the Brent Spar oil storage platform at sea, drew angry responses from the environmental organization Greenpeace and many European consumers. Shell attempted to counteract much of the negative media coverage while Greenpeace achieved a public relations victory against a major oil company.
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Notes
Grant Jordan. Shell, Greenpeace and the Brent Spar. (New York: Palgrave Macmillan, 2001), p. 24.
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© 2014 Mark L. Robinson
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Robinson, M.L. (2014). Shell versus Greenpeace and Brent Spar. In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137388070_9
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DOI: https://doi.org/10.1057/9781137388070_9
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48226-9
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