Abstract
In 1911, the U.S. Supreme Court dissolved the Standard Oil Trust which for the past 40 years had become a virtual monopoly not only in oil refining into kerosene, but also in manufacturing its own oil barrels, railroad tank cars, and oil pipelines. Even though the company was dissolved, its corporate offspring, Exxon, Mobil, Chevron, and Amoco, became Fortune 500 companies. Their profitability grew due to the invention of the gasoline engine, gasoline powered cars, the expansion of the U.S. highway system, and the development of the retail gasoline station.
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Notes
B. Bringhurst. Antitrust and the Oil Monopoly: The Standard Oil Cases, 1890–1911. (Greenwood: Westport, CT, 1979), pp. 20, 32-33.
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© 2014 Mark L. Robinson
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Robinson, M.L. (2014). The End of One Oil Empire and the Beginning of Another: 1905–1911. In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137388070_5
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DOI: https://doi.org/10.1057/9781137388070_5
Publisher Name: Palgrave Macmillan, New York
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