Abstract
During my last trip to Mumbai, India, I was staying in a hotel at their famous Juhu beach. My trip was relatively short, and I was debating whether to indulge in social activities. In the early morning, I was tempted to go for a jog at the beach. By the time I sat down for break-fast, I had messages from two of my friends asking how long I was going to be in Mumbai. I track my jogging activities on Endomondo, which is linked to my Facebook page. I did not have to call any of my social circles to announce my arrival in Mumbai, as Endomondo took care of it.
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© 2014 Arvind Sathi
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Sathi, A. (2014). From Sample to Population. In: Engaging Customers Using Big Data. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137386199_3
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DOI: https://doi.org/10.1057/9781137386199_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-38618-2
Online ISBN: 978-1-137-38619-9
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