Abstract
Every means of communication in a given culture accrues values relating to its prestige, the prevalence of its use within society, and its ability to answer the needs of the moment, and in this way becomes associated with a particular group of consumers (Goggin, 2006). Certain political, social and cultural responsibilities attach themselves to communication technologies and, in some cases, these challenges exceed the capabilities of the medium itself; if a means of communication is recognised as having great political and social potential, a struggle may develop within a society for its appropriation and control. As a result, researchers will need to reexamine their views on the role and function of that communication technology.1
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© 2016 Vera Zvereva
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Zvereva, V. (2016). Battlefield Internet: Young Russian SNS Users and New-Media State Propaganda. In: Schwartz, M., Winkel, H. (eds) Eastern European Youth Cultures in a Global Context. Palgrave Macmillan, London. https://doi.org/10.1057/9781137385130_17
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DOI: https://doi.org/10.1057/9781137385130_17
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