Abstract
Analysts and executives of all companies that work in an intensively competitive business environment are significantly and continually concerned about succeeding at creating and delivering superior and sustainable value to their key stakeholders through making the most effective market-related decisions at strategic and tactical levels and also taking valuable actions at the operational level.
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© 2016 Hashem Aghazadeh
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Aghazadeh, H. (2016). Marketology System: Inputs, Processes, Outputs, and Feedbacks. In: Principles of Marketology, Volume 1. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137379320_5
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DOI: https://doi.org/10.1057/9781137379320_5
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-67788-7
Online ISBN: 978-1-137-37932-0
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