Abstract
As I concluded in previous chapter, recognition, realization, and their relationship are considered the main pillars of a business success. Among them, recognition is identified as the bedrock of success, while the other two rely on recognition.
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© 2016 Hashem Aghazadeh
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Aghazadeh, H. (2016). Definition and Evolution of Marketology. In: Principles of Marketology, Volume 1. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137379320_3
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DOI: https://doi.org/10.1057/9781137379320_3
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-67788-7
Online ISBN: 978-1-137-37932-0
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