Abstract
You may find it surprising, but there are quite a few management books about predictive analytics, data mining and Big Data that never explain what a predictive model looks like or how you might actually go about using one. Why I don’t know but I assume that some people think managers should leave that sort of thing to the experts. Alternatively some may think that you can’t understand these things without getting into the mathematics behind them, but that’s not my view.
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© 2014 Steven Finlay
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Finlay, S. (2014). Using Predictive Models. In: Predictive Analytics, Data Mining and Big Data. Business in the Digital Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137379283_2
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DOI: https://doi.org/10.1057/9781137379283_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47868-2
Online ISBN: 978-1-137-37928-3
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