Conclusion

Abstract

Since the end of World War II, ideas and innovations emanating from the United States of America have shaped the lives of Britons to an unprecedented extent. The strength of the US economy, the American government’s support for free trade and the quality of US corporate products and sales strategies were the driving force behind the export of American commodities and culture across the Atlantic. Innovations in technology such as cinema, radio, record players, television, transistor radios, video recorders, compact disc players and eventually computers transmitted American culture into Britain. In turn, a receptive British public, enjoying higher living standards and exhibiting a fascination with the giant across the Atlantic, drove up the demand for American products.