Exotic, Erogenous, Erotica: Veiled Signs of “Advertising Erotica” for Luxury Brands

Abstract

Businesses spend trillions of dollars attempting to encourage consumers to purchase their goods or services globally. Businesses realize that consumers make their purchases on the basis of the power of advertising and branding. Hard-sell advertisements are in your face direct advertisements that suggest using a particular product or service over the competition while soft-sell advertisements are more subtle and incorporate subliminal messages. The research study focuses on why some advertisers prefer to send subtle messages, how these advertising messages unconsciously encourage, and entice the consumer to purchase these products or services and why these methods are so successful. The study focuses on the power of soft-sell advertising and conceptualizes the Advertising Erotica framework while delving into the sexual, sensual, and erotic feelings evoked by the ad leading to positive attitudes towards the ad and brand, and positive purchase intentions.