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Looking Good

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Überpreneurs
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Abstract

According to evolutionary psychologist and social network guru Robin Dunbar, the average size of social groups in monkeys and other primates is directly proportional to the size of the neocortex — the thoughtful bit — relative to the rest of the brain. The reason, Dunbar argues, is that the maintenance of larger numbers of stable interpersonal relationships — of which mutual grooming is the most obvious manifestation — requires correspondingly more neocortical processing capacity.

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© 2014 Peter Andrews and Fiona Wood

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Andrews, P., Wood, F. (2014). Looking Good. In: Überpreneurs. Palgrave Macmillan, London. https://doi.org/10.1057/9781137376152_8

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