Abstract
It’s time to reflect and ask, “Did Measuring Customer Experience deliver (the experience) I was looking for?” We started by stating that we are entering the CX age – an era where customers call the shots and success will be based on how well firms can rise to meet customer demands and expectations. Only firms that deliver desired customer experiences will survive in the next competitive battleground. But how can this be achieved?
only firms that deliver desired customer experiences will survive in the next competitive battleground
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 2015 Philipp Klaus
About this chapter
Cite this chapter
Klaus, P. (2015). Concluding Thoughts. In: Measuring Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9781137375469_9
Download citation
DOI: https://doi.org/10.1057/9781137375469_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47734-0
Online ISBN: 978-1-137-37546-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)