Abstract
Researchers, managers, and consultants alike champion the notion that optimizing the customer experience is the key strategy for generating enhanced sales revenues, market share, and profitability. However, until now, there was no typology to assist us in the task of putting this notion to the test and establishing which strategies are the most profitable ones.
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© 2015 Philipp Klaus
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Klaus, P. (2015). Linking CX Practices to Profitability. In: Measuring Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9781137375469_5
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DOI: https://doi.org/10.1057/9781137375469_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47734-0
Online ISBN: 978-1-137-37546-9
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