Abstract
The etymology of the word “brandjack” is obvious — it merges “brand” with “hijack.” But it is worth considering, for a moment, the meaning of the word “brand.”
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Notes
Klein, N. (1999) No Logo: Taking Aim at the Brand Bullies. Toronto: Knopf Canada.
Grunig, J.E. and Hunt, T. (1984) Managing Public Relations. New York: Holt, Rinehart & Winston.
L’Etang, J. (1996) “Corporate responsibility and public relations ethics” in L’Etang, J. and Pieczka, M. (eds) Critical Perspectives in Public Relations. London: International Thompson Business Press.
Grunig, J.E. (2001) “Two way symmetrical public relations: past, present and future” in Heath, R.L. (ed.) Handbook of Public Relations. Thousand Oaks, CA: Sage.
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© 2014 Quentin Langley
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Langley, Q. (2014). Brand and reputation. In: Brandjack. Palgrave Macmillan, London. https://doi.org/10.1057/9781137375360_2
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DOI: https://doi.org/10.1057/9781137375360_2
Publisher Name: Palgrave Macmillan, London
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