Suggestions for Research
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Over the past 22 years, the amount of research made available on institutional advancement has increased. As we saw in chapter 6, some of Brittingham and Pezzullo’s calls for research have been amply answered, while others have not. In the interim, too, new issues have arisen, ranging from the technical (online giving) to the economic (how does fundraising fare in a recession?). Today, what are the areas of research needed by practitioners and scholars? What new approaches are available thanks to new data or new research tools?
KeywordsInstitutional Type Donor Behavior Integrate Postsecondary Education Data System Nonprofit Management Crisis Communication
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