Abstract
In The Campus Green, Brittingham and Pezzullo offered suggestions for advancement research, based on their literature review. They included the following areas:
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Consistency of college mission
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Spending and effectiveness of fundraising
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Roles of governance and trustees
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Attitudes of alumni
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Evaluation
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Segmented markets
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Broader questions/methodology (Brittingham and Pezzullo 1990, 87–91)
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© 2014 Eve Proper and Timothy C. Caboni
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Proper, E., Caboni, T.C. (2014). The Campus Green Update. In: Institutional Advancement. Philanthropy and Education. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137374288_6
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DOI: https://doi.org/10.1057/9781137374288_6
Publisher Name: Palgrave Macmillan, New York
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