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The Campus Green Update

  • Eve Proper
  • Timothy C. Caboni
Chapter
  • 81 Downloads
Part of the Philanthropy and Education book series (PHILAED)

Abstract

In The Campus Green, Brittingham and Pezzullo offered suggestions for advancement research, based on their literature review. They included the following areas:
  • Consistency of college mission

  • Spending and effectiveness of fundraising

  • Roles of governance and trustees

  • Attitudes of alumni

  • Evaluation

  • Segmented markets

  • Broader questions/methodology (Brittingham and Pezzullo 1990, 87–91)

Keywords

Segmented Market Advancement Research Foundation Trustee Segment Donor Practice Archeologist 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Eve Proper and Timothy C. Caboni 2014

Authors and Affiliations

  • Eve Proper
  • Timothy C. Caboni

There are no affiliations available

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