Innovation Strategies of New Product Development (NPD): Case of Thai Small and Medium-Sized Enterprises (SMEs)

  • Preecha Chaochotechuang
  • Farhad Daneshgar
  • Stavros Sindakis
Part of the Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth book series (DIG)


Several studies highlight the importance of new product development projects to the survival, growth, and sustainability of firms (Birou and Fawcett 1994, Brown and Eisenhardt 1995, Herrmann et al. 2007, Koufteros et al. 2005, Maidique and Zirger 1984, Mu et al. 2009, Rogers 2010, Zhao 2001) and emphasize the need for innovative methodologies for tackling the current high rate of new product development project failures, with the latter being a major challenge for both business practitioners and academics. This study ventures into theorizing of innovation strategy alignment with various stages of new product development process, and aims to raise awareness and understanding about the adoption of innovation strategies in the practice of new product development.


Gross Domestic Product Product Development Product Innovation Innovation Strategy Product Development Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Stavros Sindakis and Christian Walter 2015

Authors and Affiliations

  • Preecha Chaochotechuang
  • Farhad Daneshgar
  • Stavros Sindakis

There are no affiliations available

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