Abstract
Based on in-depth interviews with some of the key players and documents, this chapter is an in-depth study of the legacy of The 2002 Shanghai Tennis Masters Cup. From the present study, it can be argued that the government is playing a dominant role in the whole process from bidding to event operation in China, and partnership building with the government is still the key to success. The majority of the legacies are intangible rather than tangible, and the legacies are mainly unintended or unplanned, as there was no serious legacy concern or consideration in the bidding process. The study also suggests that continuous learning and leverage of event legacy in the post-event stage are essential to maintain and capitalize on the legacy benefits.
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© 2014 Dongfeng Liu
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Liu, D. (2014). The Legacy of the 2002 Shanghai Tennis Masters Cup. In: Grix, J. (eds) Leveraging Legacies from Sports Mega-Events: Concepts and Cases. Palgrave Pivot, London. https://doi.org/10.1057/9781137371188_9
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DOI: https://doi.org/10.1057/9781137371188_9
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-47548-3
Online ISBN: 978-1-137-37118-8
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