Abstract
For a brand to ensure and maintain its long-term sustainability, we believe it needs to continuously innovate. And that’s why we think it’s interesting to study some key findings from the Brand Innovation 2000 study, conducted by Profit Impact of Market Strategy (PIMS), with assistance from IMD for the European Brand Association – and offering evidence from 35 of Europe’s key brand builders (including Bacardi/Martini, Douwe Egberts, Electrolux, Kimberly Clark, Mars, Nestle, Philips, P&G and Unilever). What follows are some of the study’s findings.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Copyright information
© 2013 Yasushi Kusume and Neil Gridley
About this chapter
Cite this chapter
Kusume, Y., Gridley, N. (2013). Commitment 8: Continuously Innovate. In: Brand Romance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137369017_9
Download citation
DOI: https://doi.org/10.1057/9781137369017_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47481-3
Online ISBN: 978-1-137-36901-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)