Abstract
When your old printer is broken and you need to buy a new one, what do you do? We imagine that, like most people, you simply think about the few brands you associate with printers – such as HP, Epson and Canon – and visit their home pages to start searching for the new one?
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© 2013 Yasushi Kusume and Neil Gridley
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Kusume, Y., Gridley, N. (2013). Commitment 7: Build a Clear Brand Design Architecture. In: Brand Romance. Palgrave Macmillan, London. https://doi.org/10.1057/9781137369017_8
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DOI: https://doi.org/10.1057/9781137369017_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47481-3
Online ISBN: 978-1-137-36901-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)