Brand Failure: Labour

  • Philip Cowley
  • Dennis Kavanagh


Ed Miliband was elected Labour leader on 25 September 2010.1 He defeated his older and politically more senior brother, David, on the fourth and final round of voting by a wafer-thin margin, 50.65% to 49.35%. David Miliband had led in all three earlier rounds of voting, and even in the final round led amongst both Labour MPs/MEPs and party members, but Ed Miliband’s lead amongst trades union and affiliated bodies was just sufficient for victory. Inherent in a voting system like the one used by Labour is the idea that the various components of the electoral college might differ in their preferences (if not, there is no point in having them), but the nature of Miliband’s victory thereafter allowed critics, both within and without the party, to say that he owed his victory to the unions.2


Labour Government Labour Party Electoral College Labour Leader Public Poll 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Tim Bale, Five Year Mission. Oxford University Press, 2015.Google Scholar
  2. Richard Jobson and Mark Wickham-Jones, ‘Reinventing the Block Vote? Trade Unions and the 2010 Labour Party Leadership Election’, British Politics, 6 (September 2011): 317–44.CrossRefGoogle Scholar
  3. See James Mitchell, ‘Sea Change in Scotland’ in Andrew Geddes and Jon Tonge (eds), Britain Votes 2015. Oxford University Press, 2015.Google Scholar
  4. See also A. Convery, ‘2011 Scottish Conservative Party Leadership Election: Dilemmas for Statewide Parties in Regional Contexts’, Parliamentary Affairs, 67(2) (2014), 306–27.CrossRefGoogle Scholar

Copyright information

© The Editor(s) 2016

Authors and Affiliations

  • Philip Cowley
    • 1
  • Dennis Kavanagh
    • 2
  1. 1.Queen Mary University of LondonUK
  2. 2.University of LiverpoolUK

Personalised recommendations