Abstract
As the previous chapter noted, the cognitive effects of visual communication have received attention from researchers, though most of the attention has been relatively recent. The same could be said for attitudinal effects research, which has an equally rich tradition.
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© 2014 Shahira Fahmy, Mary Angela Bock, and Wayne Wanta
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Fahmy, S., Bock, M.A., Wanta, W. (2014). With What Effect II: Research on Attitudinal Effects of Visual Communication. In: Visual Communication Theory and Research. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137362155_8
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DOI: https://doi.org/10.1057/9781137362155_8
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-47256-7
Online ISBN: 978-1-137-36215-5
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)