Abstract
The literature suggests that audiences prefer stories of celebrities, political gossip, and human drama (Shoemaker and Reese, 1996). McQuail (2005) explained that this is why the media tend to personalize complicated events in an effort to make them both more understandable and attractive to the target audience.
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© 2014 Shahira Fahmy, Mary Angela Bock, and Wayne Wanta
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Fahmy, S., Bock, M.A., Wanta, W. (2014). Says What: Research on the Content in Visual Communication. In: Visual Communication Theory and Research. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137362155_4
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DOI: https://doi.org/10.1057/9781137362155_4
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-47256-7
Online ISBN: 978-1-137-36215-5
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)