Abstract
Examples are always suspicious. They receive bad press from all sides. Those who want to follow a rigorous theoretical argument find the turn to the example spurious, a concession to the reader that one could almost always do without. The example enables readers to make sense of an argument that would otherwise bewilder them, but at the same time, it marks an interruption in the line of reasoning of the argument. An example may be convincing, but it is a theoretical sideshow. Those who focus on works of art rather than philosophical arguments have the opposite complaint about examples. The disdain that surrounds attempts to apply theoretical perspectives to works of art stems from the sense that a work of art does not simply exemplify certain concepts. No one likes “applied psychoanalysis” or “applied Marxism.” To reduce the work of art to the status of an example is to violate its particularity, to use this particularity in the service of a theoretical position that has nothing intrinsically to do with the work of art itself. At best, the example is a necessary evil; at worst, it is the site of epistemic violence.
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Notes
Ludwig Wittgenstein, Tractatus Logico-Philosophicus, trans. D. F. Pears and B. F. McGuinness (Atlantic Highlands, NJ: Humanities Press International, 1961), 7.
G. W. F. Hegel, Phenomenology of Spirit, trans. A. V. Miller (Oxford: Oxford University Press, 1977), 36.
Soren Kierkegaard, Concluding Unscientific Postscript to Philosophical Fragments, vol. 1, trans. Howard V. Hong and Edna H. Hong (Princeton: Princeton University Press, 1992), 167.
Gillian Rose, Hegel Contra Sociology (Atlantic Highlands, NJ: Humanities Press, 1981), 48–49.
Jeremy Gilbert, “All the Right Questions, All the Wrong Answers,” in eds. Paul Bowman and Richard Stamp, The Truth of Žižek (New York: Continuum, 2007), 61. As Žižek notes in his response to the essays in this collection, Gilbert feels free to insult Žižek in a way that he would not insult any other thinker. It is precisely Žižek’s willingness to present his own contradictions through the example that leads to this unabashed contempt.
For a thorough account of the misreading and subsequent correction of the idea of the gaze, see Todd McGowan, The Real Gaze: Film Theory After Lacan (Albany: SUNY Press, 2007).
Slavoj Žižek, “In His Bold Gaze My Ruin Is Writ Large,” in ed. Slavoj Žižek, Everything You Always Wanted to Know about Lacan (But Were Afraid to Ask Hitchcock) (New York: Verso, 1992), 233.
Jacques Lacan, The Four Fundamental Concepts of Psychoanalysis, trans. Alan Sheridan (New York: Norton, 1978), 72–73.
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© 2014 Matthew Flisfeder and Louis-Paul Willis
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McGowan, T. (2014). The Priority of the Example: Speculative Identity in Film Studies. In: Flisfeder, M., Willis, LP. (eds) Žižek and Media Studies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137361516_6
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DOI: https://doi.org/10.1057/9781137361516_6
Publisher Name: Palgrave Macmillan, New York
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