Abstract
The population is more or less split 50:50 between men and women. In 1990, the US Census reported that 48.9 percent of the population was women, rising to 50.8 percent in 2012. Women have a longer life expectancy than men (80 vs. 75 years in 2007) and, as a result, women are a slightly more dominant group in the 65-plus age group (57 percent) (Anon, 2011d).1
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© 2014 Jenny Darroch
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Darroch, J. (2014). Demographic Differences Between Men and Women. In: Why Marketing to Women Doesn’t Work. Palgrave Macmillan, London. https://doi.org/10.1057/9781137358172_2
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DOI: https://doi.org/10.1057/9781137358172_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47103-4
Online ISBN: 978-1-137-35817-2
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