Abstract
Gentle persuasion oft en achieves more than stronger tactics ever can and it is fundamentally based on liking. We do more for the people we like than for those we either don’t know or don’t like. So what is the secret to being liked? Let’s ask a selection of people to get some typical answers:
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© 2014 Mike Clayton
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Clayton, M. (2014). Gentle Persuasion: Soft Power. In: The Influence Agenda. Palgrave Macmillan, London. https://doi.org/10.1057/9781137355850_7
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DOI: https://doi.org/10.1057/9781137355850_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-47029-7
Online ISBN: 978-1-137-35585-0
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