Abstract
Creativity and innovation are the watchwords on which today, more than ever, are based the competitiveness and the success of companies and organizations around the World. Those who are able to manage well their processes and innovate products and practices, and are more willing to adapt to a dynamic environment in which the constraints of space and time seem to be gone, are those that seem to have a good chance to compete successfully in the global market. Innovation, however, is not just about producing new artifacts or new gadgets or new accessories for old products. It rather means, above all, analyzing business processes, optimizing them, integrating as much as possible new and improved technologies and increasing awareness, knowledge, and ability to add value to what has been built in the past (Amabile, 1988).
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© 2014 Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi
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Baggio, R. (2014). Technological Innovation in e-Tourism: The Role of Interoperability and Standards. In: Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds) Tourism Management, Marketing, and Development. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137354358_3
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DOI: https://doi.org/10.1057/9781137354358_3
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