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Tourism Management, Marketing, and Development pp 221–237Cite as

Palgrave Macmillan

Success Factors for Collaborative Destination Marketing

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Abstract

More and more European regions—see, for example, the cases of Catalonia in Spain (TC, 2013), Emilia Romagna in Italy (ATCER, 2013), and Wallonia/Brussels in Belgium (OPT, 2013)—have launched collaborative destination marketing initiatives to promote tourism in their territory. These initiatives encourage public and private actors to join their efforts and financial resources in the elaboration and implementation of tourism marketing activities and campaigns.

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Authors
  1. Giulio Pattanaro
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Editor information

Marcello M. Mariani Rodolfo Baggio Dimitrios Buhalis Christian Longhi

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© 2014 Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi

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Pattanaro, G. (2014). Success Factors for Collaborative Destination Marketing. In: Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds) Tourism Management, Marketing, and Development. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137354358_12

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