A Guide to Powerful Questions

Abstract

Chapter 4 takes a close-up look at the all-important subject of questions and how fundamental they are when it comes to innovation. You will discover that knowing your intent and purpose for each question you ask is not only integral to the direction of the conversation, but also determines the type of question you ask in the first place and how you ask it. We explore with you:

• The aim of questions and the different types of questions that you can choose to ask when you have a specific intent and purpose in mind.

• The characteristics of powerful questions which resonate and make people think and the role they play in bigger thinking.

• How to follow up on the options generated using the CMO Model — Step 1 and arrive at the best options for investigating as a result of using the CMO Model — Step 2.