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Tackling Sustainable Development at the Corporate Strategic Level to Create Value

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Sustainable Innovation Strategy

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Abstract

Sustainable development is often presented, almost ritually, as a tremendous source of development, opportunity and value creation for companies. Titles of books, articles or conferences on the subject leave little room for doubt: sustainable development appears to be inseparable from innovation, corporate performance, or with the opening up of new, buoyant markets for a passionate cohort of consumers. Some do not hesitate to qualify it as a true goldmine; others associate it with a rich source of jobs for all skill levels. Based on these promises, it would not be unreasonable to expect that sustainable development would be naturally and rapidly integrated into companies.

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Notes

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Authors and Affiliations

  1. SKEMA Business School, France

    Christophe Sempels (Associate Professor of Sustainable Development and Strategy) & Jonas Hoffmann (Associate Professor of Marketing)

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  1. Christophe Sempels
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  2. Jonas Hoffmann
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© 2013 Christophe Sempels and Jonas Hoffmann

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Sempels, C., Hoffmann, J. (2013). Tackling Sustainable Development at the Corporate Strategic Level to Create Value. In: Sustainable Innovation Strategy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137352613_2

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