Abstract
In the passage from modernity’s industrial economy based on factory labour to postmodernity’s new post-industrial economy based on information, affect, services, communicative and cooperative labour, boundaries collapse. Capital marches through the world ruthlessly subsuming under its control global society and translating previously established forms of status and privilege into calculable economic terms.1 Through its system of equivalence capitalism inserts all material, biological and cultural products, from ideas to species of animals and blood, into the cash nexus, assigning them a monetary value and making them into private property. Vampire capital no longer exploits the worker as Marx tells us, but engulfs the whole of society, feeding like a vampire squid2 on anything that might generate maximum profit for least possible cost. No longer embodied by the malign figure of Dracula, capital is not a subject but an abstract ‘shadowy, centerless impersonality’ that ‘would be nothing without our co-operation’.3 It is a mistake, then, to disavow our own participation within the bloody, rapacious and oppressive networks of capitalist production and circulation by cynically distancing ourselves and demonising gothic Others as evil capitalists.
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Notes
Michael Hardt and Antonio Negri, Empire, Cambridge, MA and London, Harvard University Press, 2000, p. 326.
David Harvey, A Brief History of Neoliberalism, Oxford, Oxford University Press, 2005, p. 19.
Hernri A. Giroux, Zombie Politics and Culture in the Age of Casino Capitalism, New York, Peter Lang, 2011, p. 12.
Adam Smith, The Wealth of Nations: Books I-III [ 1775], Andrew Skinner (ed.), London, Penguin, 1999, p. 388.
Franco Moretti, ‘Dracula and Capitalism’, in Glennis Byron (ed.), Dracula, New York, St. Martin’s Press, pp. 43–54.
Brian Stableford, The Empire of Fear [1988], London, Pan Books, 1991, p. 478.
Evan Calder Williams, Combined and Uneven Apocalypse, Winchester and Washington, Zero Books, 2011, p. 111.
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© 2014 Aspasia Stephanou
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Stephanou, A. (2014). ‘The Sunset of Humankind Is the Dawn of the Blood Harvest’: Blood Banks, Synthetic Blood and Haemocommerce. In: Reading Vampire Gothic Through Blood. The Palgrave Gothic Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137349231_6
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DOI: https://doi.org/10.1057/9781137349231_6
Publisher Name: Palgrave Macmillan, London
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