Abstract
How to locate the cloud phenomenon? Cloud’s profile has been very high in the media since 2008. On corporate radars, cloud has been rising from something to note through something we can use to something that may help us transform the business. Those new to technology watching will recognize a bandwagon and want to jump on. The old technology watchers will have seen much of this before, through waves of technological advances. When moving to cloud, they will take a more pragmatic, better informed, more granular approach to the latest gee-whizzery. This chapter is designed to support such a perspective. We take a longer-term perspective on cloud, backwards, as well as forwards. For both history and the likely future have a lot to teach us about how to act now.
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Notes
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See Keane, B. Sabadra, A. and Diamond, M. (2013) Cloud Transforming IT Services. USA, Deutsche Bank Markets Research.
See later chapters of this book. Also Luftman, J., Zadeh, H., Derksen, B. et al. (2013) ‘Key Information Technology and Management Issues 2012–13: An International Study.’ Journal of Information Technology, 28, 4, forthcoming. Here business intelligence is ranked number one most influential technology internationally, with cloud computing ranked number two.
See Lacity, M. and Willcocks, L. (2013) ‘Cloud Services Forecast: Rain and Shine.’ Pulse Magazine May/June: 2–6. The survey sample of 133 delegates captured a range of firm sizes as measured by number of employees worldwide. The average size of firm for customer respondents was 50,751 employees, for provider firms 32,494 employees and advisory firms was 4201 employees. The size ranged from a very small advisory firm with only three employees to a very large client firm with over 300,000 employees.
Willcocks, L., Venters, W. and Whitley, E. (2013) ‘Cloud Computing as Innovation: Studying Diffusion.’ Proceedings of the Seventh Global Sourcing Workshop. March 11–14, Val d’Isere, France.
Enterprise Cloud Adoption Survey Results, Everest Group, August 2012, available at www.everestgrp.com
See Lacity, M., Reynolds, P., Khan, S. and Willcocks, L. (2013) ‘Outsourcing Cloud Services: The Great Equalizer for SMEs?’ Proceedings of the Fourth International Conference on the Outsourcing of Information Services. Mannheim, Germany, June 10–11, 2013.
Ibid.
Everest Group (2013) Enterprise Cloud Adoption Survey — 2013. Dallas, Everest Group.
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© 2014 Leslie Willcocks, Will Venters and Edgar A. Whitley
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Willcocks, L., Venters, W., Whitley, E.A. (2014). Cloud in Context: Managing New Waves of Power. In: Moving to the Cloud Corporation. Palgrave Macmillan, London. https://doi.org/10.1057/9781137347473_1
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DOI: https://doi.org/10.1057/9781137347473_1
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