Abstract
Using the five emotional facets that characterize the relationships salespeople have with their brands, in this chapter I provide 18 heart-winning strategies. Together they form the Luxury Relationship Branding — Strategies. Putting these in place, managers can bind the sales force even more closely to brands and corporations without necessarily getting into the vicious cycle of paying more and more money to make people stay.
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© 2014 Michaela Merk
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Merk, M. (2014). Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations. In: Luxury Sales Force Management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137347442_3
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DOI: https://doi.org/10.1057/9781137347442_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-46731-0
Online ISBN: 978-1-137-34744-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)