Abstract
Innovating with partners by sharing risk and reward in the development of products, services, and marketing.
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© 2014 David Cushman and Jamie Burke
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Cushman, D., Burke, J. (2014). Open Innovation. In: The 10 Principles of Open Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137347046_9
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DOI: https://doi.org/10.1057/9781137347046_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-46723-5
Online ISBN: 978-1-137-34704-6
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