Abstract
If you think for one minute that Open Business is a bit “out there” for you, perhaps too soft-centered to be good business, let me introduce you to Tesco PLC — an Open Business.
“… the objective was to rebuild this business to be a partner, not a predator.”
Matt Atkinson, CMO, Tesco PLC
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© 2014 David Cushman and Jamie Burke
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Cushman, D., Burke, J. (2014). Introduction: Tesco PLC — an Open Business. In: The 10 Principles of Open Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137347046_3
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DOI: https://doi.org/10.1057/9781137347046_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-46723-5
Online ISBN: 978-1-137-34704-6
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