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Abstract

Mutually assured reliance on the character, ability, strength, or truth of the partnership.

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© 2014 David Cushman and Jamie Burke

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Cushman, D., Burke, J. (2014). Trust. In: The 10 Principles of Open Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137347046_13

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