The Origins of Story Ideas

Abstract

In Chapter 1, I discussed my theoretical framework and the approach I will take to analysing my findings, including drawing on the work of Hall (1980), Johnson (1986) and Du Gay et al. (1997), and the concept of the ‘circuit of culture’. This concept argues that while each moment in the circuit of production, circulation and consumption of cultural objects is distinct and has its own forms and conditions of existence, it is at the same time interconnected with the others.