Abstract
Six companies are profiled: Amazon, one of the largest Internet companies with a production and distribution ecosystem of great scale and potential; Apple, whose customer-centric, marketing-oriented approach has provided it with the scale and resources to engage its massive user base should it so choose; and Facebook, which, as it encounters increasing competition in the social network space may need to differentiate itself from rivals in order to retain its stickiness as a destination for existing users and to continue to attract new users. In addition, Yahoo! adheres to a typical Hollywood strategy of signing big name talent and developing programming built around that talent; Netflix is the recognised market leader in streaming movie and TV rentals and has recently committed to commissioning content; and Hulu is the incumbent TV networks’ major play in the online video space.
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© 2013 Stuart Cunningham and Jon Silver
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Cunningham, S., Silver, J. (2013). The Players, Part Two: Rivals in Online Distribution. In: Screen Distribution and the New King Kongs of the Online World. Palgrave Pivot, London. https://doi.org/10.1057/9781137326454_6
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DOI: https://doi.org/10.1057/9781137326454_6
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-45976-6
Online ISBN: 978-1-137-32645-4
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)