Skip to main content

Looking for Inspiration: The Politics of the Olympic Flame at London 2012

  • Chapter
Book cover The London Olympics of 2012

Part of the book series: Global Culture and Sport Series ((GCS))

  • 159 Accesses

Abstract

The rituals of the Olympic Games are a case study in the invention of tradition. In particular, from the time of the founding of the modern Olympics in the late nineteenth century to the contemporary deliberations of IOC marketing strategists, some kinship to the rites of the original festival in ancient Greece has been either claimed or implied. At the centre of this mythologising has stood the Olympic flame, which was never more prominently displayed than at London 2012.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes

  1. Mark Golden, ‘The ancient Olympics and the modern: mirror and mirage’, in Helen Jefferson Lenskyj and Stephen Wagg (eds.), The Palgrave Handbook of Olympic Studies (Basingstoke: Palgrave Macmillan 2012), pp. 15–25, p. 17.

    Google Scholar 

  2. Andy McSmith, ‘Aryan ideals, not ancient Greece, were the inspiration behind flame tradition’, The Independent, 8 April 2008, p. 3.

    Google Scholar 

  3. Janet Cahill, ‘The Olympic flame and torch: running towards Sydney 2000’, in R. Barney, K. Wamsley, S. Martyn and G. MacDonald (eds.), Global and Cultural Critique: Problematizing the Olympic Games Proceedings of Fourth International Symposium for Olympic Research (London and Ontario: International Centre for Olympic Studies, 1998), pp. 181–190, p. 183, http://library.la84.org/SportsLibrary/ISOR/ISOR1998u.pdf; accessed 2 November 2014.

    Google Scholar 

  4. Phil Cohen, On the Wrong Side of the Track?: East London and the Post Olympics (London: Lawrence and Wishart, 2013), pp. 256–257.

    Google Scholar 

  5. Helen Jefferson Lenskyj, Inside the Olympic Industry: Power, Politics and Activism (Albany: State University of New York Press, 2000), pp. 155–171

    Google Scholar 

  6. Jules Boykoff, Celebration Capitalism and the Olympic Games (Abingdon: Routledge, 2014), pp. 39–42.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Copyright information

© 2015 Stephen Wagg

About this chapter

Cite this chapter

Wagg, S. (2015). Looking for Inspiration: The Politics of the Olympic Flame at London 2012. In: The London Olympics of 2012. Global Culture and Sport Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137326348_4

Download citation

Publish with us

Policies and ethics