Abstract
“Odd things always happen when the power goes out,” comments writer/director Fernando Eimbcke, reflecting with nostalgia on the moment that inspired his screenplay. A power outage is a moment of experiential simplicity, one that becomes the central rite of passage into adulthood in the film Temporada de patos. “I remember when I was younger, we were in the living room watching television and all of a sudden we were sitting there in the dark, silent, with nowhere to go. So we started to talk and tell stories. It turned into a really special experience” (cited in press kit, 2004). The film’s publicity materials, creating playful intrigue with the idea of what one can do to pass the time during a blackout (“cuando se corta la luz”), invites viewers to ponder the question that launches the storyline: Has the media conditioned today’s youth to see life in the twenty-first century as boring without electricity? This underlies another quandary, one that many filmmakers producing films outside of Hollywood are forced to ask: Is cinema too boring without special effects, flashy locations, or studio sets? Can an enjoyable film be shot with only available light? Can it be produced without power?
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Notes
J King (2005) cites David Rosen’s Off-Hollywood: The Making and Marketing of Independent Film (1990), noting that the increase in investment capital during the Reagan years also fueled the industry, as well as the increase in audience as the “baby boom” generation became the principal media consumers.
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© 2013 Misha MacLaird
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MacLaird, M. (2013). Independence and Innovation: Indie Film and the Youth Market. In: Aesthetics and Politics in the Mexican Film Industry. Studies of the Americas. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137319340_6
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DOI: https://doi.org/10.1057/9781137319340_6
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-43545-6
Online ISBN: 978-1-137-31934-0
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