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Euro-Visions: An Analysis of Visual Imagery in TV News

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Political Science Research Methods in Action

Part of the book series: Research Methods Series ((REMES))

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Abstract

As this volume moves from data measurement to data interpretation, this chapter tackles one of the most controversial ways of deciphering messages through the interpretation of visual imagery. As founding members of the transnational comparative research project The European Union through the Eyes of Asia-Pacific,1 we are interested in the methodological challenges involved in tracing the European Union’s (EU’s) images in local media discourses, amongst the general public, and amongst business, political, civil society, and media elites across 19 Asia-Pacific locations.2 In embarking on this project, our team was tasked with designing a suitable model for analysing the EU’s visual imagery on TV news broadcasts outside the EU’s borders, a task that was, at times, fraught with difficulties. This chapter will explore the specific challenges and choices that our collaborative effort encountered while attempting to study the meanings of the EU that were visually created and disseminated through national prime-time TV news bulletins in the Asia-Pacific.

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Authors
  1. Jessica Bain
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  2. Natalia Chaban
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Editors and Affiliations

  1. Department of Government, London School of Economics and Political Science, UK

    Michael Bruter (Reader in European Political Science) & Martin Lodge (Professor of Political Science and Public Policy) (Reader in European Political Science) &  (Professor of Political Science and Public Policy)

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© 2013 Jessica Bain and Natalia Chaban

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Bain, J., Chaban, N. (2013). Euro-Visions: An Analysis of Visual Imagery in TV News. In: Bruter, M., Lodge, M. (eds) Political Science Research Methods in Action. Research Methods Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137318268_7

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