Abstract
Today’s public diplomacy (PD) fits well in a world where networks and fluid relationships among multiple actors with fuzzy roles abound. Where classical diplomacy centers on high-level talks and conferences, PD is about direct interaction with people rather than officials, even through blogs and music festivals. It is argued that this shift is because in a globalized, networked international environment, ordinary people have become increasingly important. In politics, state sovereignty is challenged by “people power,” generated by the global triumph of democracy1 In economics, wealth is created more by weightless assets like knowledge and skills (which belongs to individuals), than by physical assets and resources (which belongs to states). Even in the area of security, human security and identity questions are crowding out classical interstate rivalry as the key concern and dominant paradigm.2
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Notes
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For an alternative view, see Alessia Biava, Margriet Drent and Graeme Herd, “Characterizing the European Union’s Strategic Culture: An Analytical Framework,” Journal of Common Market Studies 49, no. 6 (November 2011): 1227–48.
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© 2013 Mai’a K. Davis Cross and Jan Melissen
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van Ham, P. (2013). The European Union’s Social Power in International Politics. In: Cross, M.K.D., Melissen, J. (eds) European Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137315144_8
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