Abstract
Public diplomacy (PD) is at its core about influencing the actions and behavior of other people, whether that is in the short, medium, or long term. The study of PD is the study of relationships and communication between groups of people, whether communication is verbal or nonverbal and whether the actors are conceived as communities, networks, or populations.
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Manuel Castells, “A Network Theory of Power,” Internationaljournal of Communication 5 (2011): 773–87.
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See also Marshall H. Becker, “Sociometric Location and Innovativeness: Reformulation and Extension of the Diffusion Model,” American Sociological Review 35 (1970): 267–82;
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Ibid.; R. S. Zaharna, Amelia Arsenault, and Ali Fisher, Related, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift, (New York: Routledge, 2013)
“Constitutional, Organisational and Administrative Arrangements for EUNIC,” EUNIC Heads held in Prague, May 18–19, 2006. Also see: Dodd, Diane, Mella Lyklema, and Kathinka Dittrich-Van Weringh, A Cultural Component as an Integral Part of the EU’s Foreign Policy? (Amsterdam: Boekmanstudies, 2006).
Emil Brix, “European Coordination of External Cultural Policies,” in Culture and External Relations (Epub) Europe and Beyond, ed. Jozef Bátora, Monika Mokre (Farnham: Ashgate Publishing, 2013).
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© 2013 Mai’a K. Davis Cross and Jan Melissen
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Fisher, A. (2013). A Network Perspective on Public Diplomacy in Europe: EUNIC. In: Cross, M.K.D., Melissen, J. (eds) European Public Diplomacy. Palgrave Macmillan Series in Global Public Diplomacy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137315144_7
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DOI: https://doi.org/10.1057/9781137315144_7
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