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Introduction: The Contexts of Convergence

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Television and British Cinema

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Abstract

Over a five-day period in November 2008, a short’ season’ of five films made by Film4 was shown by their parent broadcaster, Channel 4. A promotional advertisement for this season was programmed at various intervals for about a fortnight prior to the first broadcast. The promo is structured in such a way as not only to advertise the season, but tacitly to celebrate Film4. The advertisement is a compilation of extremely short clips taken from various Film4 productions edited together as a montage, with a linking motif of certain parts of the photographic image being pencilled over in black and white using a rotoscoping technique, as though part of a moving storyboard. (See Figure 0.1.)

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  1. Hannah Andrews
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© 2014 Hannah Andrews

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Andrews, H. (2014). Introduction: The Contexts of Convergence. In: Television and British Cinema. Palgrave Macmillan, London. https://doi.org/10.1057/9781137311177_1

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