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Metaphor, Entertainment and Contemporary China

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Abstract

This study has shown that news writers employ a variety of metaphors in their writing, and this makes metaphor a distinctive feature of entertainment writing. The findings also suggest that the choice of metaphor is an integral part of the rhetorical goal of the People’s Entertainment Channel, that is, ‘to produce pleasure’. In this section, I summarise four key rhetorical strategies for the construction of entertainment in news writing and the role of metaphors in them. These are: highlighting conflicts while downplaying moral justification; establishing emotional ties with readers; recycling people’s collective entertainment resources; cultivating illusion and satisfying voyeurism.

Keywords

Language Practice Love Affair Discourse Pattern News Reading Popular Entertainment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Chong Han 2014

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