Abstract
The process of personalization of politics has encouraged the mass media to focus on the image of politicians. The more that political communication becomes candidate-centered, the more the media are concerned with transmitting the visual impressions communicated by leaders. Of course, the press does not limit itself to objective description of how candidates appear. Rather, the media “highlight, underplay, or diminish particular features of candidates…. These media-shaped images conveyed to voters … become powerful symbols that identify and/or define a candidate” (Kotler and Kotler 1999, 5).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2013 Donatella Campus
About this chapter
Cite this chapter
Campus, D. (2013). The Appearance of Power. In: Women Political Leaders and the Media. Palgrave Studies in Political Leadership. Palgrave Macmillan, London. https://doi.org/10.1057/9781137295545_6
Download citation
DOI: https://doi.org/10.1057/9781137295545_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33046-1
Online ISBN: 978-1-137-29554-5
eBook Packages: Palgrave Political & Intern. Studies CollectionPolitical Science and International Studies (R0)