Abstract
This chapter examines the impact of the pressure of the commercial world on the policies of PSB online in European Member States. In particular, it aims to find out what are the most important entities contesting the expansion of PSB online; to what extent these entities have succeeded in moulding PSB online policies; and whether we can detect a process of ‘marketization’ of these policies.
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© 2013 Benedetta Brevini
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Brevini, B. (2013). Commercial Pressure from Rival Competitors: The Impact on PSB Online. In: Public Service Broadcasting Online. Palgrave Global Media Policy and Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137295101_8
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DOI: https://doi.org/10.1057/9781137295101_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-45173-9
Online ISBN: 978-1-137-29510-1
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)