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Export Intentions of Wineries

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Wine Economics

Part of the book series: Applied Econometrics Association Series ((AEAS))

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Abstract

The theory of reasoned action, initially proposed by Fishbein and Ajzen (1975) and Ajzen and Fishbein (1980), is one of the most widely used models that explains the relationship between attitudes, intentions and behaviour. The theory rests on the assumption that behaviour results from intentions, which in turn are the result of attitudes and subjective norms, the latter being a reflection of social norms (Beedell and Rehman 2000). Extending from this, the theory of planned behaviour (TPB), posited by Ajzen (1985, 1991), introduces perceived behavioural control or perceived ability to perform an action as additional factors to explain intentions. This theory, which focuses on the motives underlying decisions, may prove useful in exploring the internal determinants of export behaviour (Marshall et al. 2005; Sommer 2010;Sommer and Haug 2011).

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Authors
  1. Isabel Bardají
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  2. Belén Iráizoz
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  3. Julio Estavillo
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Editor information

Editors and Affiliations

  1. Institut National de la Recherche Agronomique, France

    Eric Giraud-Héraud (Director of Research) (Director of Research)

  2. University of Bourgogne, France

    Marie-Claude Pichery (Professor Emeritus) (Professor Emeritus)

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Bardají, I., Iráizoz, B., Estavillo, J. (2013). Export Intentions of Wineries. In: Giraud-Héraud, E., Pichery, MC. (eds) Wine Economics. Applied Econometrics Association Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137289520_15

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