Abstract
We are certainly not the first to be talking about brands, and numerous contributions and points of view have been offered about the subject over recent years—so numerous in fact that students and managers get lost in the vast territory of definitions and interpretative models.
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© 2013 Stefania Saviolo & Antonio Marazza
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Saviolo, S., Marazza, A. (2013). The Brand: What it is, how it Builds Value and why we Grow Fond of it. In: Lifestyle Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9781137285935_3
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DOI: https://doi.org/10.1057/9781137285935_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44907-1
Online ISBN: 978-1-137-28593-5
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