Skip to main content

From Boys Next Door to Boys’ Love: Gender Performance in Japanese Male Idol Media

  • Chapter
Idols and Celebrity in Japanese Media Culture

Abstract

Male idol groups form one of the most successful contemporary Japanese popular music genres aimed at a female audience. Previous writing on the subject (Aoyagi 2000; Darling-Wolf 2003; 2004) suggests that their image and performance, which pervade many types of mainstream media, promote obedience to hegemonic social norms such as a male-dominated hierarchical system and the privileging of heterosexuality. I would like to explore this through the locus of gender: the presentation of male idols in terms of masculinity and the homosocial, in official media and in texts produced and consumed by female fans. Coming to focus on the strategic performance of male-male attraction, I will discuss the ways in which mainstream media images position idols between youth and adulthood, the nonsexual and the sexual, and how certain fans manipulate these performances to create their own texts centering on male-male relationships, especially in the form of “boys’ love” dōjinshi (fan-drawn comics depicting romantic or sexual relationships between male characters).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Aoyagi, Hiroshi. 2000. “Pop Idols and the Asian Identity.” In Japan Pop! Inside the World of Japanese Popular Culture, edited by Timothy Craig, 309–326. London:M.E. Sharpe, Inc.

    Google Scholar 

  • Aoyagi, Hiroshi. 2005. Islands of Eight Million Smiles: Idol Performances and Symbolic Production in Contemporary Japan. Cambridge: Harvard University Asian Center.

    Google Scholar 

  • Aoyama, Tomoko. 1988. “Male Homosexuality as Treated by Japanese Women Writers.” In The Japanese Trajectory: Modernization and Beyond, edited by Gavan McCormack and Yoshio Sugimoto, 186–204. Cambridge: Cambridge University Press.

    Chapter  Google Scholar 

  • Bird, Sharon R. 1996. “Welcome to the Men’s Club: Homosociality and the Maintenance of Hegemonic Masculinity.” Gender and Society 10, no. 2: 120–132.

    Article  Google Scholar 

  • Bordo, Susan. 1999. The Male Body: A New Look at Men in Public and in Private. New York: Farrar, Strauss and Giroux.

    Google Scholar 

  • Buckley, Susan. 1993. “ ‘Penguin in Bondage’: A Graphic Tale of Japanese Comic Books.” In Technoculture, edited by Constance Penley and Andrew Ross, 163–196. Minneapolis: University of Minneapolis Press.

    Google Scholar 

  • Butler, Judith. 1993. Bodies That Matter: On the Discursive Limits ofSex.’ New York: Routledge.

    Google Scholar 

  • Connell, R.W. and James W. Messerschmidt. 2005. “Hegemonic Masculinity: Rethinking the Concept.” Gender and Society 19, no. 6: 829–859.

    Article  Google Scholar 

  • Darling-Wolf, Fabienne. 2003. “Male Bonding and Female Pleasure: Refining Masculinity in Japanese Popular Cultural Texts.” Popular Communication 1, no. 2: 73–88.

    Article  Google Scholar 

  • Darling-Wolf, Fabienne. 2004. “SMAP, Sex, and Masculinity: Constructing the Perfect Female Fantasy in Japanese Popular Music.” Popular Music and Society 27, no. 3: 357–370.

    Article  Google Scholar 

  • Dasgupta, Romit. 2003. “Creating Corporate Warriors: The ‘Salaryman’ and Masculinity in Japan.” In Asian Masculinities: The Meaning and Practice of Manhood in China and Japan, edited by Kam Louie and Morris Low, 118–134. Oxon: RoutledgeCurzon.

    Google Scholar 

  • Gregson, Kimberly S. 2005. “Lead Character Like Me? Girl Fans of Shoujo Anime and Their Web Sites.” In Girl Wide Web: Girls, the Internet, and the Negotiation of Identity, edited by Sharon R. Mazzarella, 121–140. New York: Peter Lang Publishing, Inc.

    Google Scholar 

  • Hidaka, Tomoko. 2010. Salaryman Masculinity: Continuity and Change in Hegemonic Masculinity in Japan. Leiden: Brill.

    Book  Google Scholar 

  • Juffer, Jane. 1998. At Home With Pornography: Women, Sex, and Everyday Life. New York: New York University Press.

    Google Scholar 

  • Kaplan, Danny. 2005. “Public Intimacy: Dynamics of Seduction in Male Homosocial Interactions.” Symbolic Interaction 28, no. 4: 571–595.

    Article  Google Scholar 

  • Karniol, Rachel. 2001. “Adolescent Females’ Idolization of Male Media Stars as a Transition Into Sexuality.” Sex Roles 44, no. 1/2: 61–77.

    Article  Google Scholar 

  • Kinsella, Sharon. 1995. “Cuties in Japan.” In Women Media and Consumption in Japan, edited by Brian Moeran and Lise Skov, 220–254. Surrey: Curzon Press.

    Google Scholar 

  • Lunsing, Wim. 2001. Beyond Common Sense: Sexuality and Gender in Contemporary Japan. London: Kegan Paul Limited.

    Google Scholar 

  • McLelland, Mark. 2000. Male Homosexuality in Modern Japan: Cultural Myths and Social Realities. Oxon: RoutledgeCurzon.

    Google Scholar 

  • Mori Naoko. 2010. Onna wa Poruno o Yomu: Josei no Seiyoku to Feminizumu. Tokyo: Seikyūsha.

    Google Scholar 

  • Penley, Constance. 1992. “Feminism, Psychoanalysis, and the Study of Popular Culture.” In Cultural Studies, edited by Lawrence Grossberg, Cary Nelson, and Paula A. Treichler, 479–500. New York: Routledge.

    Google Scholar 

  • Raviv, Amiram, Daniel Bar-Ta, Alona Raviv, and Asaf Ben-Horin. 1996. “Adolescent Idolization of Pop Singers: Causes, Expression, and Reliance.” Journal of Youth and Adolescence 25, no. 5: 631–649.

    Article  Google Scholar 

  • Sakuragi Piroko. 2009. Nikushokukei Joshi no Renaigaku: Kanojotachi wa Ika-ni Sūshokukei Danshi o Kuimakuru no ka. Tokyo: Tokuma Shoten.

    Google Scholar 

  • Sedgwick, Eve Kosofsky. 1985. Between Men: English Literature and Male Homosocial Desire. New York: Columbia University Press.

    Google Scholar 

  • Stevens, Carolyn S. 2008. Japanese Popular Music: Culture, Authenticity, and Power. New York: Routledge.

    Google Scholar 

  • Takahashi Sumire. 2005. “ ‘Yaoika’ Suru Shisen, Sono Senryaku ni Mukete: ‘DEATH NOTE’ Dōjin Manga o Rei ni.” Joseigaku Nenpō 26: 20–40.

    Google Scholar 

  • Ugaya Hiromachi. 2005. J-Poppu to wa Nani Ka? Kyodaika Suru Ongaku Sangyō. Tokyo: Iwanami Shinsho.

    Google Scholar 

  • Welker, James. 2006. “Beautiful, Borrowed, Bent: ‘Boys’ Love’ as Girls’ Love in Shōjo Manga.” Signs: Journal of Women in Culture and Society 31, no. 3: 841–870.

    Article  Google Scholar 

  • West, Mark D. 2006. Secrets, Sex, and Spectacle: The Rules of Scandal in Japan and the United States. Chicago: University of Chicago Press.

    Book  Google Scholar 

  • Wood, Andrea. “ ‘Straight’ Women, Queer Texts: Boy-Love Manga and the Rise of a Global Counterpublic.” Women’s Studies Quarterly 34, no. 1/2: 394–414.

    Google Scholar 

  • Yano, Christine. 1997. “Charisma’s Realm: Fandom in Japan.” Ethnology 36, no. 4: 335–349.

    Article  Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2012 Lucy Glasspool

About this chapter

Cite this chapter

Glasspool, L. (2012). From Boys Next Door to Boys’ Love: Gender Performance in Japanese Male Idol Media. In: Galbraith, P.W., Karlin, J.G. (eds) Idols and Celebrity in Japanese Media Culture. Palgrave Macmillan, London. https://doi.org/10.1057/9781137283788_6

Download citation

Publish with us

Policies and ethics