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Through a Looking Glass Darkly: Television Advertising, Idols, and the Making of Fan Audiences

  • Jason G. Karlin

Abstract

The five members of the popular idol group Arashi are playing Nintendo Wii on television. The “boys,” who are mostly in their late 20s, sit across a coffee table on a couch flanked by two chairs.1 In a scene that looks like any living room, they holdWii controllers while looking back at you through the television as they play. Inaninstant, your television set has become a looking glass into the living room of these idols, collapsing the distance between the space of their living room and yours. Though a TV commercial,2 the voyeuristic experience of watching them play conveys intimacy and familiarity.

Keywords

Television Commercial Star Image Female Audience Sales Ranking Affective Economic 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Jason G. Karlin 2012

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  • Jason G. Karlin

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